Renu Mathias, Associate Vice President of Affinity Marketing at Sungevity, and her son Taj.
The decision to install home solar is usually made by the adults in a household, but we’re making children the stars of our 2015 campaign, “See Solar Differently.” Why? Because children are the reason solar energy matters.
An old saying goes: We do not inherit the earth from our ancestors; we borrow it from our children. Wouldn’t we rather return a planet to our kids that has plentiful clean air and water, a stable atmosphere, and that is powered by clean energy?
A recent survey* of U.S. parents commissioned by Sungevity indicates the answer to that question is a resounding “Yes!” The majority of parents surveyed (67%) want solar to be the world’s primary energy source when their children grow up. In fact, most are planning to take matters into their own hands: 81% of parents plan to live in a solar-powered home.
So to find our next star to headline Sungevity’s Back to School campaign this fall, we are running a casting call contest with zulily, mom’s favorite retailer. We’re looking for kids 0-12 that have that certain shiny quality that sets them apart from the rest.
If you think your kid has what it takes, go on and show us how they shine! Entering is simple. Just go to www.zulily.com/Sungevity-contest and follow the on-screen instructions to complete your entry and submit a photo of your child.
The grand prize winner will receive a family photoshoot, a mini makeover and a $500 zulily gift card!
The contest launches Wednesday, 4/22 in honor of Earth Day and ends Saturday, 4/25. Click here for the official contest rules. Sungevity is a global solar energy provider focused on making it easy and affordable for homeowners to benefit from solar power. See solar differently at www.sungevity.com.
* The Sungevity Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 U.S. parents with children in the home between March 18-March 25, 2015 using an email invitation and online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. parent population.
Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by this sample. To learn more about Sungevity’s Solar Survey, please contact Cory Shaw at cshaw@sungevity.com.