Solarize the White House

Symbols matter. When Jimmy Carter put solar panels on the White House in 1979, they weren’t today’s efficient electricity-generating PV panels (they produced only hot water) and the goal wasn’t to make 1600 Pennsylvania Avenue energy-independent. Nevertheless, during a historical period remembered for oil shocks and gas lines, this was a way of sending the message that changes were needed in America’s energy habits and that the President was ready to lead by example.

The symbolism was just as clear in 1986, when the Reagan White House removed those solar panels. Federal renewable energy tax credits had been rescinded, gas was cheap again, and U.S. energy goals had been refocused on maintaining access to the world’s oil-which is to say that they had essentially been militarized.

Pictures of the two occasions were and are worth about a billion barrels’ worth of words.

Today there is an effort under way to convince the current White House occupant-in-chief to use symbolism to underscore his intention to, in his own words, “seriously tackle our addiction to fossil fuels.” Oakland CA-based Sungevity has offered to donate and install a home solar system on the roof of the White House, and a “Globama” campaign (www.solaronthewhitehouse.com/) is being cheerfully waged to convince the Obamas that this is a good idea.

Keep reading the rest of this great blog post by Richard Heinberg at the Post Carbon Institute.

No on 23!

Danny’s latest on SF Gate’s City Brights;

Yesterday, the California Secretary of State assigned the Dirty Energy Proposition a number: Prop. 23.

The Dirty Energy Proposition may have a new name, but it is still the same deceptive measure sponsored by Texas oil companies that would repeal California’s landmark clean air and clean energy law. Prop 23 would lead to increased air pollution that threatens human health, would kill California’s clean energy economy and hundreds of thousands of jobs; and would keep consumers addicted to costly, dirty oil.

So remember that number. And remember the position: No on 23.
Read more: http://www.sfgate.com/cgi-bin/blogs/dkennedy/detail?entry_id=66814#ixzz0sH6jHHjK

Idea of the Day – Lease Your Energy

“At first glance, going solar can seem like a no-brainer, especially if you live in a solar-friendly state like California or Arizona. Residential solar panels not only drastically reduce your carbon footprint, they can also trim your electricity bill to a fraction of its pre-solar total. Who wouldn’t consider making the leap? Well, for starters, people who don’t have an extra $30,000 lying around to make the initial investment-the average cost of a residential solar system. But solar leasing, a new way to finance those Earth-friendly panels, is making going green a whole lot more affordable.”

Read the rest of today’s Idea at the Atlantic.com

Solar on the White House – Update

/* Style Definitions */
table.MsoNormalTable
{mso-style-name:”Table Normal”;
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-parent:””;
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-para-margin:0in;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:12.0pt;
font-family:”Times New Roman”;
mso-ascii-font-family:Cambria;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:”Times New Roman”;
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Cambria;
mso-hansi-theme-font:minor-latin;}

Putting Solar on the White House is really cooking now. Having surpassed the 5,000-signature benchmark, we’ve introduced a breakthrough new aspect to the campaign. Power the House, an innovative social media game engine enables everybody to become a Solar on the White House advocate. By spreading the word through various social media outlets participants can earn points towards cool Globama schwag (T-shirts, Solios and solar bags).

Additionally, some new partners have joined our ranks:

Solar Nation:  Solar Nation will speak up to advance the use of renewable - especially solar - energy by encouraging policy change, informing political leaders and candidates about solar power, and helping to shape policy platforms at the local, state and federal level. Solar Nation will also speak out, not only against the competing use of dirty and dangerous fossil fuels or nuclear power, but also in opposition to lobby-influenced legislation or policy that favors such energy choices.

Clean Techies: CleanTechies is a leading green career site & environmental business network on clean technology. It provides insight, orientation, and opportunities for the Clean Tech community. CleanTechies focuses on renewable energy, resource efficiency, green building, and sustainable transportation.

(These new partners are joining: Sungevity, Solar Energy Industry Association, Renewable Energy World, Scott Sklar, A Road Not Taken, PostCarbon.org, 350.org, Grist, ThingFo and Grow Marketing.)

Let’s Power the House!

-Nat Smith

Offsetting summer travel: Does the sin tax work?

Planning to travel this summer? Whether driving down the coast or flying to Italy, many eco-conscious travelers buy “carbon offsets” that (in theory) cancel out the greenhouse gas (GHG) emissions their trips generate. Here’s how it works: Let’s say you fly round-trip from Los Angeles to New York. You visit the website of a carbon offset company which calculates your GHGs for this little jaunt (two tons). The company then offers you the opportunity to buy carbon credits to offset your flight.  If that sounds like a sin tax on fossil fuel consumption, it is just that.

Different offset companies do different things with the money you pay them-some are scam artists that do nothing, some plant trees, some build wind farms or turn cow poop into electricity. It’s important to choose an offset company that makes the most of the cabbage you fork over. When choosing a company, look at how much carbon per dollar they offset-in other words, if you pay $50, will they be able to offset two tons of GHGs or five or ten? And examine whether the offset measurably displaces carbon emissions. For example, I like Native Energy because it uses the money I give them to build wind farms which directly reduce the amount of coal being fed into the electric grid. Offset companies that sequester carbon are dicier, because it’s hard to measure the amount of carbon being sequestered, and it’s hard to know whether the company is actually doing something that wouldn’t have happened anyway. On the other hand, some sequestration activities like tree planting and soil restoration have other important ecological benefits in addition to carbon capture.

Here are a few carbon offset companies that have a proven track record of converting offset dollars into renewable energy projects: Native Energy Solar Electric Light Fund TerraPass Climate Friendly

I can’t end this blog without raising the issue of whether the whole concept of carbon offsets even makes sense.  Sungevity customer Annie Leonard of Story of Stuff fame has created a new short video called The Story of Cap and Trade.  It debunks the notion that we Americans can keep on partying and count on a cap and trade scheme (or scam) to keep atmospheric carbon at safe levels.  As author Dan Welch put it, carbon offsets “are an imaginary commodity created by deducting what you hope happens from what you guess would have happened”. The only sure way to keep carbon out of the atmosphere is to keep it in the ground.  That means traveling to Yosemite instead of Patagonia and powering your home with renewables instead of with coal. So if you’re now feeling skeptical about the whole carbon offset concept, here’s another idea: Go to one of the sites above to calculate your sin tax, then donate that amount to an organization that is working to stop climate change. 

Sungevity “offsets” its emissions by donating money to Vote Solar, the Alliance for Climate Protection and 350.org.  My personal favorite is 350.org because it is one of the few groups that is willing to tell it like it is:  We must get to 350 ppm of atmospheric carbon, not 700, not 450, 350, end of discussion.

-Erica Etelson

“Power the House” Social Media Campaign Launches

Fuels Momentum to Put Solar Panels Back on the White House

06.24.2010 - Oakland, CA - In a rare move for advocacy groups, the SolarontheWhiteHouse.com campaign has created “Power the House,” a fun, engaging way to continue fueling buzz and momentum around the national call for President Obama to put solar panels back on the White House.

Using Brushfire technology, the game is accessed through social media sites Facebook, Twitter, MySpace and FourSquare where solar advocates can earn points by completing solar missions. Players earn points based on how they virally spread the word about the campaign. Player status levels include Solar Maven, Solar Organizer, Solar Senator and Globamanator. The highest scorers will receive glow in the dark Globama t-shirts and other solar merchandise, and in addition to bragging rights through their social networks, the “Ultimate Solar Advocate” will be named in a nation-wide press release when the campaign reaches 10,000 petition signatures.

“As part of our initiative to get solar on the White House we’ve created a fun, social-media-linked site to help fans get involved and spread the word,” said Danny Kennedy, Sungevity Founder. “We like to think of it this as ‘campaign headquarters’ where advocates and supporters can check in daily and get armed to continue to get the message out that solar starts at home.”

The lead company driving the campaign, Sungevity, sent a request to the Obama administration to accept their offer of a free solar power system and launched SolarontheWhiteHouse.com, an electronic petition to urge the President to adopt clean energy and set an example. Several partners have also joined the cause including the Solar Energy Industries Association, the Post Carbon Institute, Solar Nation, Road Not Taken, Cleantechies.com, American Solar Energy Society and media partners Renewable Energy World and Grist magazine.

About Solar on the White House:
Solar panels were first installed on the White House during the Carter administration and then largely removed during the Reagan administration. It’s been nearly 25 years since solar energy has been part of the White House in a meaningful way, and the coalition is urging concerned citizens to sign an online petition, to be sent to the President once it has received 10,000 signatures.

Backed by Sungevity, the petition and campaign is to drive awareness of the ease and affordability now available to homeowners and the dramatic effects it can have on not only slowing global warming, but also saving consumers money on their monthly power bill. Installing a solar panel system is now available with zero money down lease options that save consumers on average 15% from day one. The ordering process can be done online, using satellite imagery to design the system and provide consumers with a firm iQuote.

Time for a Good Fight

“Yesterday, the California Secretary of State announced that the Texas Oil Companies’ “Dirty Energy Proposition” has qualified for the November 2010 statewide ballot.

In response, leading California business, public health, senior, and environmental groups promised to fight this deceptive ballot measure that would kill California’s landmark clean energy and air pollution reduction law (read the press release here).”
Read the rest of Danny’s CityBrights post here.