Sungevity and E.ON Establish First Partnership in Europe to Expand Solar Energy Business
6/4/2014
OAKLAND, CA, and AMSTERDAM, NE
E.ON SE last month made a strategic investment in Sungevity that set the stage for the current partnership and helped the solar energy provider raise a total of $70 million in new equity financing from a consortium of new and existing investors. E.ON has been successful in the solar business in multiple European countries, entered the Dutch solar market in 2012, and plans to use the partnership with Sungevity to expand its solar energy footprint.
To facilitate its European expansion, Sungevity has converted its minority stake in Dutch solar startup Zonline to full ownership. Sungevity will retain and expand the Zonline workforce, including CEO Frank Goovaerts and founder Roebyem Anders, and rebrand the company as Sungevity Netherlands. The new entity will serve as Sungevity’s European headquarters, and will manage and support the solar services provided to E.ON customers as well as other Sungevity customers acquired through separate marketing initiatives and partnerships. Sungevity’s acquisition of Zonline closed on May 22, 2014.
E.ON customers purchasing Sungevity’s services will reap the benefits of Sungevity’s remote solar design capabilities and proprietary iQuote instant quoting technology that eliminates the need for upfront site visits through the use of satellite imagery and aerial photography. Quotes include estimated cost savings over conventional energy sources based on buyers’ historical consumption rates.
Sungevity first entered the European market through a joint venture partnership with Zonline announced in November 2011, and launched its brand in Australia in April 2012.
“As the second-highest-priced energy market in Europe, the Netherlands is an ideal place to begin our strategic partnership with E.ON," said Andrew Birch, Sungevity's Chief Executive Officer. “Being able to tap into their customer base, their brand recognition and their credibility as one of the largest utilities in Europe gives us a solid route to market with extensive growth potential in the face of rising demand for alternative energy sources.”
“Partnering with Sungevity will help us achieve one of our core objectives – to improve people’s lives as a global sustainable energy provider and preferred partner for energy solutions,” said Roel Meijerink, Sales Director, E.ON Benelux. “Offering Sungevity’s solar services will give customers a broader choice backed by software technology that simplifies the sales process both for us and for the end consumer.”
ABOUT SUNGEVITY
Sungevity is a global solar energy provider focused on making it easy and affordable for homeowners to benefit from solar power. Leveraging proprietary remote solar design technology, Sungevity can deliver a quote without a home visit and provide homeowners with visibility to potential savings on their electricity bills. The company continues to grow its global customer base and now services 12 U.S. states, the District of Columbia and the Netherlands. Sungevity is also the residential solar partner to Lowe’s, and was recognized in 2015 by B Corp as one of the “Best for the World” companies for overall social and environmental impact. For more information, visit www.sungevity.com.
CONTACT:
John Ordoña
Sungevity, Inc.
(510) 496-5673
jordona@sungevity.com